NavStar Technologies Receives Purchase Order for $4.5M to Provide Monitoring and Tracking Hardware and Services for the PowerSports Market Segment

11/30/2011 — NavStar Technologies, Inc. (PINKSHEETS: NVSR), a company focused on producing and commercializing products and services for tracking/monitoring and reporting on the location and condition of high value cargo and other assets, has received a purchase order for 23,000 units to be sold into the US PowerSports market segment in 2012. 

PowerSport Business Industry reports that 2.6M motorcycles, 1.1M scooters and 2.4M All-terrain Vehicles (ATV) have been sold in the US in the past 5 years. With an installed base of 6.1M PowerSports vehicles the addressable Market or “highest likelihood of sales” is 2.49M units. Most insurance companies are offering a 30% reduction in premiums when owners have tracking devices on their PowerSports vehicles.

 The revenue opportunity in 2012 for NavStar in this market segment is between $6M to $8M. Capturing 3%-4% of this market segment is more than realistic in 2012. This purchase order for 23,000 units gets us well on our way toward the 3% penetration. 

The NavStar PowerSports device is small, environmentally protected, easily hidden, provides motion, theft and speeding alerts via cell phone or email. Below are additional features:

• Real Time Tracking and Monitoring • Wireless & Internet GPS Alerts • SMS or E-mail Notifications • Simple installation

•  • Water & Weather Resistant • Low Battery Draw • Historical Reporting & Locations • Geographic Boundary Violations

“More than 75,000 motorcycles are stolen in the US every year, that’s one bike every 7.5 minutes. Our goal by focusing on this market segment is to provide affordably products and services to address these trends, said N. Douglas Pritt, Chairman & CEO, NavStar Technologies, Inc.”  About NavStar Technologies, Inc.

NavStar ( is a rapidly growing provider of asset tracking products and services in the US and in emerging countries around the world. With a proven product and 20,000 units in service, we provide an affordable solution to protect and monitor high-value assets and cargo. NavStar’s overall goal is to creation of products and services that support a variety of market segments including, cars, trucks, recreational vehicles and people.


NavStar Technologies, Inc.

Patrick Bannister


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