Media Analytics Corporation (MEDA) (MEDA) (the “Company”) is pleased to announce that the world’s largest communications services group, WPP PLC, via it’s media agency Maxus Global, chose Klarity to gather social intelligence and for data consolidation and analytical reporting. Klarity, will be rolling out its enterprise solution across 5 countries in Asia for the WPP media agency Maxus.
Klarity will support Maxus Hong Kong, Malaysia, Singapore, Thailand and Vietnam in gathering social intelligence, data consolidation and analytical reporting. The technology will allow the agency to monitor the social
performance of brands and draw deeper marketing insights from consumer social behavior. Stephen Wong, president of Media Analytics said, “We are very excited that Maxus has chosen the Klarity analytical dashboard to gain deeper insights from social media data. This is great validation for the tool and we look forward to bringing this solution to the U.S. and U.K. markets.”
For further details on this announcement, please see: http://www.marketing-interactive.com/maxus-strikes-new-deal-social-monitoring/
About Media Analytics Corporation
Media Analytics Corporation’s social media tools and solutions enable advertisers, publishers and agencies in the U.S. and U.K. markets to gather deep social intelligence, generate true engagement and simplify promotional management. The company’s current offering, Klarity, is the most comprehensive and robust social analytics dashboard available. Klarity provides detailed comparative metrics from the widest range of social platforms, and provides the added uniqueness for Western marketers to gain insights into the social behavior of Asian consumers.
http://www.media-analytics.us/
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